![]() I wanted to continue using this name because I'm not finished as a producer. “But the more I thought about it, the more I liked the connotation and the vibe that the name of Adora had. “At first I thought it would be good to differentiate my two identities as a producer and a singer, so I did think about coming up with a new name,” she explains. But Adora, who’s sometimes also affectionately referred to as Dora, still feels a strong connection to her original moniker. In 2019, Dawn also adopted his now well-known new name after joining P Nation as a soloist. became JAY B after leaving JYP Entertainment earlier this year. ![]() It’s not uncommon for artists to change stage names when they take on a new project - especially in the K-pop realm. When she first started off as a producer, she needed a nickname, so she looked to her favorite webtoon, Winter Woods, for inspiration. I enjoyed dancing a little bit more, but as I watched idols dancing and singing on stage, I grew that same desire to perform just like them.”įollowing that desire, Adora ended up behind the scenes, and that’s how her pseudonym was born. But I don't think there was necessarily a shift that happened in my passion. With that, I grew the desire to be able to produce my own music that I could perform on stage. Naturally and gradually with that passion, I had a desire to be on the stage, which meant I wanted to be able to sing. “Initially, it wasn't really the singing that attracted me. “I started to grow my dream as a singer when I was very young, watching the music shows on TV in Korea,” Adora tells Teen Vogue over Zoom. But the seed had been planted even before that. Way before she made a name for herself as a producer, songwriter, and vocalist - and way before she even auditioned to join HYBE in 2016 - fans would know Adora used to be an idol trainee set to debut with a girl group called The Ark under Music K Entertainment. She’s also helped BTS members on many solo projects - from RM’s mono to Agust D’s D-2, J-Hope's “Blue Side,” and V’s “Winter Bear.” The list of acknowledgments she has amassed is nothing short of impressive, but now you won’t have to flip through as many pages to find her name - because it will be on the cover.īehind the moniker is 24-year-old Park Soo-hyun, a Seoul native with over half a decade of experience in the industry. She contributed to projects like G Friend’s 回 series, TXT’s The Dream Chapter and Minisode 1: Blue Hour, as well as BTS’s Love Yourself trilogy and Map of the Soul albums. During her time at HYBE, Adora’s credits spanned across production, writing and arrangement, as well as backing vocals. Up until recently, Adora was mainly known as an in-house producer at HYBE Labels (then still Big Hit Entertainment) where she worked alongside the likes of Slow Rabbit and Pdogg on songs for acts such as BTS, TXT, and the now-disbanded GFriend from her Adorable Trap studio. If you’re the type of K-pop fan that flips through the lyric booklets of your albums, you’ve probably come across the name Adora more than a handful of times.
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